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The campaign shows kids returning back to their favourite team sports during this September’s back-to-school season, after multiple lockdowns left them desperate to reconnect with their friends.

Before we get into this, I want to make a couple of things clear:


The person writing this story is currently wearing an old t-shirt, sweatpants made out of blanket material, and costume earrings.
She firmly believes there should be no such thing as a “style rule.”
Now, shall we dive in?

For as long as I can remember, ideas about how a person should dress have pervaded my psyche. I don’t know who originally told me that wearing white after Labor Day was a no-go when I was eleven years old (?!), but I do remember being extremely upset that my purchased-over-the-summer white linen Old Navy dress wouldn’t see the light of my middle school cafeteria. “Rules are rules,” I thought to myself as I pulled on my knee-high socks and folded up my Soffe shorts waistband. Fashion is fashion!

While I’m proud to say I did wear the same dress to the grocery store on a warm fall day years later (“I’m really doing this,” I thought to myself so very seriously), other deeply ingrained style rules have been harder to tackle. In the age of daily Instagram OOTDs and hyper-speed trend cycles, it’s hard not to follow the pack and hope your Depop order ships before the next thing comes knocking. While I’m proud to say I did wear the same dress to the grocery store on a warm fall day years later (“I’m really doing this,” I thought to myself so very seriously), other deeply ingrained style rules have been harder to tackle. In the age of daily Instagram OOTDs and hyper-speed trend cycles, it’s hard not to follow the pack and hope your Depop order ships before the next thing comes knocking. A capsule wardrobe is great until you’re going out with your friends and all you have to wear is a linen jumpsuit.  While I’m proud to say I did wear the same dress to the grocery store on a warm fall day years later (“I’m really doing this,” I thought to myself so very seriously), other deeply ingrained style rules have been harder to tackle

The person writing this story is currently wearing an old t-shirt, sweatpants made out of blanket material, and costume earrings.
She firmly believes there should be no such thing as a “style rule.”
Now, shall we dive in?

For as long as I can remember, ideas about how a person should dress have pervaded my psyche. I don’t know who originally told me that wearing white after Labor Day was a no-go when I was eleven years old (?!), but I do remember being extremely upset that my purchased-over-the-summer white linen Old Navy dress wouldn’t see the light of my middle school cafeteria. “Rules are rules,” I thought to myself as I pulled on my knee-high socks and folded up my Soffe shorts waistband. Fashion is fashion!